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Thursday 26 January 2012

Aesthetic Analysis




The latter part of the question related to games console aesthetics. As a group we thought that we should focus on the games as well as the distribution.
There has been a cross over between games and films in recent years, this has been evident through the graphical development as well as the need for a story. It has translated its way to the advertisement and product design, games now offer a feature trailer and they have been beginning increasingly similar to those which market films.
This has created a new age of game, as they are becoming accept as the norm for past times within homes. It also creates fandom, with new games launch being anticipated weeks in advance, they have also began to target these fans via niche advertising. Targeting specific players via host websites and according to their likes and dislikes. Rebel Play could also adopt this, and thus create a multi-platform gaming experience. Therefore the many different aspects of Web 2.0 can and should be integrated into games, augmented reality adverts could also help the gaming communities become part of the game in real time.

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